TriCore Engineering

The engineers at TriCore aren't nerds. Maybe Metro-nerds, but not nerds. Branding this client presented a fun challenge, because they needed to maintain a smart, high-tech nerdy image without actually being nerds. They specialize in fluid automation, so the launch print campaign kept things straight. The fun came in the form of branded merchandise, keying off the line "Nerd Smart without the Nerd Part.

This campaign was the first step in establishing the new TriCore brand into the marketplace, which, in B2B, means across a number of unrelated industries. This gave allowed them to run the same ads without getting industry specific.

"NERD SMART" BRANDED MERCHANDISE

TriCore specializes in flluid automation so we incorporated the tag I wrote into a logo design inspired by vintage bottle caps.

Womens "Nerd Smart" TATT T

There's more than one way to "skin" a nerd. Smart-like.

"Nerd Smart" BBQ Apron

This pretty much captures the personality of the clients. Better a smart one than a dumb one, I say.

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