Schmidt & Bartelt TV

Funeral directors aren't as creepy when you know them personally. This campaign was developed to demonstrate that without showing or introducing the actual funeral directors. There's nothing funny about losing a loved one, but there is humor in how people talk about death and dying. My grandparents taught me an important lesson: when you get to be their age, you can say things the rest of us can't get away with. And that's the inspiration for these spots, because we all deal with this subject in our own way.