Landmark Credit Union

Better rates. Lower fees. More money in your pocket. Not the fat cats. the beauty of nonprofit banking at Landmark Credit Union. How do you convince someone to switch banks, or go from a bank to a credit union? You don't. You dramatize the facts and let them get used to the idea of over time. Offering free toasters and seeding new checking accounts with free money isn't branding. It's bribery. Not the approach that helped Landmark more than double its number of branches.

Outdoor/Transit/Print

You're definitely worth more when you bank at Landmark.

Passenger silhouettes were visible in limo's darkened windows.

Initial launch outdoor and print.

Concepts driving home the brand message.

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